Elmwood - Brand the Uninteresting:
Brief:
You have randomly selected a word from a hat. It will either be a service, object or occupation. Your task to to create a brand for it - Funeral Home
Response:
With people having a more relaxed attitude towards death I created a brand name and identity for a funeral home ‘Last Orders’ The tone of voice is casual, friendly and based on the idea of having a chat down the pub and sorting your last orders and wishes.
I also developed a concept to preserve a person's memory after death as our digital lives can often be lost after death. This would ensure that personal memories could be shared in a enclosed space for family and friends.
Key materials are leather and wood both associated with funeral and pubs environments.
Outcomes included:
Brand name and mark, 32 page funeral planner, interior ideas and an online memorial concept ‘After Hours’ and leaflet.
SEE IT IN FULL HERE. Enjoy












